Recently, modern marketing strategies are using moving images which include videos and motion pictures to drive maximum engagement. As we are now talking about marketing strategies here, let’s speak in numbers and get the data taking about video content marketing and what it has to say. We’ve compiled different statistics that support this claim.
- 81% of businesses use video content marketing, increased from 63% over the last year.
- There are 6 out of 10 people would prefer watching online videos than television.
- People increasingly consume video on mobile by 100% every year.
- By 2022, consumer internet traffic on online videos will rise to reach 82%, which is 15 times higher than it was in 2017.
- 78% of people watch online videos weekly, and 55% view online videos on a daily basis.
- It’s predicted that content on Facebook will be all video and no text by 2021.
- YouTube is the 2nd most popular website after Google.
- YouTube users view more than 1 billion hours of video every day.
- Users get 95% of a message when they watch a video, compared to 10% when reading a text.
- 72% of clients would rather learn about a product or service through video.
- It’s more likely for people to watch video on their mobile phones 1.5 times.
- 92% of people watching videos on mobile will share it with others.
- By the end of 2020, there will be around 1 million minutes of video crossing the internet.
And now, are you still questioning the effectiveness of video content marketing? I doubt that. It’s more clear and obvious now that video is one of the most powerful means of delivering and distributing your message. When executed well, the video is efficient and effective. You can easily share video content on different platforms starting from your website, blogs, social media, and YouTube.
What Video Content To Use To Market Your Brand?
We -in Hive Studio– help you to select the perfect video content marketing that supports you with delivering your message. In addition, we provide you different techniques to create your video content marketing whether it’s a 2D Animation video, 3D Animation video, or even a Media Production one. We optimize this video content to be easily accessible across your online existence including your website, search engines, and over your social networks.
Let’s go through the several types of video content that you can create to market your brand. These types vary according to the stage your consumer is in during the buying process. So by dividing the buying process into three main stages Awareness, Consideration, and Decision. There are different ideas of what video content you can provide to support each stage.
Firstly .. Awareness Stage:
In this stage, a prospect is experiencing and expressing signs of a problem or opportunity. They’re doing research to more clearly understand and give a name to their problem. They’re looking for educational content to help them answer some of their questions and concerns. It’s all about awareness through introducing your brand and products to your prospects and attracting your audience. Here you can freely use fun and informative type of content to achieve your means.
For instance: Roundup Videos, Behind The Scenes, Interview Videos,2d Animation videos, 3d Animation Videos, Video Documentaries, A How-To /Explainer/Tutorial Videos.
This brand filming documentary video was created by Hive Studio for Schneider Electric to celebrate 30 years in the Egyptian market providing its customers with high-end technologies and products.
Secondly .. Consideration Stage:
In this stage, a prospect has clearly defined and given a name to their problem or opportunity. They’re committed to researching and understanding all available approaches and methods to solving their problem or opportunity. Create content that positions you as an expert in your industry. It’s all about nurturing the leads you got earlier from your efforts in the awareness stage. You start to build existing relationships with users. As you’ve got already their attention, now help them to get to know, like, and consider you.
For instance: Product reviews, product demos, vlogs, video emails, Company Culture Videos, Testimonials, Case study/testimonial Videos, Public Service Announcements, Live talks, and presentations.
This is an infographic video is considered as Public Service Announcements. It was created by Hive Studio for World Bank introducing how policy implementation differs from a country to another, and how that affects the rise of small and medium corporates.
Finally .. Decision Stage:
In this stage, a prospect has now decided on their solution strategy, method, or approach. They’re compiling a long list of all available vendors and products in their given solution strategy. They’re researching to trim down this long list into a shortlist and ultimately make a final purchase decision—and that final purchase decision could be YOU.
For instance: FAQ Videos, Demonstration/Instructions Videos, Personalized Videos and Thank you Videos.
This 3D Animation video was created by hive studio for TE-Data Egypt to deliver a Thank you message in the Mother’s day with creative visuals and artwork.
To bring to a close, videos belong to every stage of the buyer’s journey process. And the more stages you develop great content, the easier you make it for those buyers to go forward to purchase action.
Let us hear your thoughts and comments!