Let’s agree that Video Marketing is an essential part of your marketing efforts. But the real deal here is finding an answer to what type and style you should choose to start creating a video that pursues your business goals.

There are countless video types and video styles, but we’re going to highlight the top 5 commonly used marketing video types and when to select each one of those.


Commercials are simply brief and attention-grabbing videos that mainly highlight your brand’s core value using an interactive scene, and beautiful imagery, and end with a clear call to action. It’s the most common type of video to watch on TV, YouTube, and streaming services.

Commercial Video has a main goal which is to attract new customers and provide the most important and relevant information. And Surely it has to be memorable and sticks with the viewer.

Typically, Commercial Ads are only 3o seconds to 1 min long and distributed through TV, streaming services, social media platforms, and website homepage.


Social media videos are mainly short videos that are created for different social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and many more. Those videos have to be engaging and sharable in various forms such as short interviews, BTS, quotes, or even shots of your product or service.

Social videos can include anything that fits every phase of the buyer’s journey. Generally, a social media video is under 30 seconds and you can benefit from many features such as social media metrics and comments to get insights and customer feedback.


Explainer videos are one of the most used online video content. This type of video is usually created to be under 3 minutes using various formats to explain anything about a product or service whether how it works, its concept, or even how to be used.

The ultimate goal of explainer videos is “Conversion” due to having a strong call to action, offering solutions to specific pain points, and answering customers’ most-asked questions.

Explainers are usually produced with the goal of consideration in the middle of the marketing funnel. These videos are perfect to be posted to social media, shared in newsletters, and embedded in blogs.


A product video showcases your best-selling products or services to your audience and highlights their features. These videos increase consumer trust in your brand and shed the light on your product or service.

Product videos have the core objective of attracting new clients who are in the product research phase. These videos show off not only the beauty of the product but also its necessity and importance.

Normally, Product videos are 30 seconds long and can be shared on different social media platforms, websites, email, or even through paid advertising.

You have to make sure to use professional production, great sound effector voice-over, and a well-written script to perfectly communicate your message.


Do you know that Testimonials are the most powerful types of videos? And the reason behind this fact is that they show satisfied customers sharing their positive experience about using your product or service.

How powerful an honest personal positive feedback from a customer! Yes, it can increase your brand credibility, influence many online customers, and affect their buying decisions.

Customer testimonial videos usually range from 30 seconds to 2 minutes long. Also, you can publish those videos almost anywhere.


Using video is unquestionably essential, but you have to use marketing videos in a smart way to support your content strategy and your overall marketing efforts.

Now that you know some of the most important types of marketing videos and how to use them and at which phase, are you ready to get started with a killing video marketing strategy?