Hive studio believe that Email marketing campaigns are the key for establishing your company’s wider marketing goals & KPIs, and most perfect tool for building customer relationships to help generate leads and Sales, and it can be used to achieve your goals more easily with lower costs.
It’s time to take a look onto the next step to create a successful email marketing campaigns.
You need to know your goals: Let’s think about what you want to achieve, Depending on the industry and the size of your company business.
Build your email list: Think of the people you already have a relationship with, and build now a list from scratch
- Chose what type of campaigns you want to use There are a number of types of email marketing campaigns that you can send to your customers, depending on which goals you want to create and which will help you achieve your goals. Like social media campaigns, co-marketing Email, internet updates, New Content Announcement Email
- Start create your first campaigns You’ll need to create attractive opting forms that get attention and encourage customer to sign up and trust,
- Measure your result, For Campaign Monitor customers, they are a number of reports that can help you do this
Some of the best Email Marketing Campaigns
For Campaign Monitor customers, there are a number of reports that can help you do this, but the most commonly used is the Snapshot report, once you open up an email, the copy is equally awesome. Just take a look at that glorious alt text action happening where the images should be. The email still conveys what it is supposed to convey — and looks great — whether you use an image or not. That’s definitely something to admire.
There are some things we love about this email example from PayPal. Not only is the opening copy clever and concise, but the entire concept also reflects a relatable benefit of using the service, how many times have you been in a situation where you went out to dinner with friends and then fussed over the bill when it came time to pay? By tapping into this common pain point, PayPal is able to pique the interest of its audience.
Amazon Local is short and sweet, with just one CTA: click through this email to tell Amazon what you like and dislike. The deals they send you going forward can be more in line with what you’re likely to actually want. It’s wonderful about this experience is not just that they asked, but also how consistent the experience is from email to landing page.
Uber’s emails are in their simplicity. Email subscribers are alerted to deals and promotions with emails, also love how consistent the design of Uber’s emails is with its brand. Like its app, website, social media photos, and other parts of the visual branding, the emails are represented by bright colors and geometric patterns. All of its communications and marketing assets tell the brand’s story.